5) Lastly, this feature is so cool, so amazingly cool, that I’m going to be trying to switch as many pals as possible over to Google Talk. Frankly, the idea that all my chats can be stored forever, searchable, is so amazingly useful it blows my mind. And the fact that there’s a browser-based chat integrated with my mail is also superb (Yes, AOL’s AIM has a Web client, but it’s not integrated with the email, and there’s so many times that a conversation needs to leap from IM to email and back again. It’s a total natural.)