I went to pick up my shirts from a new dry cleaner today.
It’s just across the street from my house, so very convenient, and it looked like the kind of dry cleaner that takes good care of your clothes. (One I went to when I first came to Vancouver used to staple their claim tickets to the bottom of my shirts. Staple!)
So I’d dropped off my clothes last week, told the fellow no hurry, and then forgotten about it for a day or two, so today was pickup day.
After I’d paid for the shirts, he looks at me and asks, “Do you use deodorant?”
Uh, yeah, why?
“Well, here sir,”—and he offers me this free sample of deodorant, Gillette clinical strength somethingorother.
Free sample, he said. He’d been contacted by Gillette and had a bunch of these to give away to his “best customers.”
Now, I don’t know if he decided while washing my clothes that I was in sore and dire need of this particular product, or if the fact that I was spending $100 on dry cleaning—it has been months since I’ve taken any in, so I had quite a pile built up by Susie and I—meant I was in the non-wanting-to-smell demographic.
But overall, I think it’s a risky proposition to be telling your new clients that they, in a nutshell, stink.
“Almost every American I know does trade large portions of his life for entertainment, hour by weeknight hour, binge by Saturday binge, Facebook check by Facebook check. I’m one of them. In the course of writing this I’ve watched all 13 episodes of House of Cards and who knows how many more West Wing episodes, and I’ve spent any number of blurred hours falling down internet rabbit holes. All instead of reading, or writing, or working, or spending real time with people I love.”
“Live a good life. If there are gods and they are just, then they will not care how devout you have been, but will welcome you based on the virtues you have lived by. If there are gods, but unjust, then you should not want to worship them. If there are no gods, then you will be gone, but will have lived a noble life that will live on in the memories of your loved ones.”
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