OK, I usually put links over on the right side of the page there, but this is worth touting. Errol Morris, the kick ass documentarian who also did Apple’s “Switch” ads, has shot about 50 ads of Republicans “switching” to John Kerry. It’s incredible. These ads are so short, but they’re actually substantive. They seem to be real people, with real reasons for their choices, and they use the time wisely to explain why.