“Most people, as I indicated, still cling to what I call the rearview-mirror view of their world. By this I mean to say that because of the invisibility of any environment during the period of its innovation, man is only consciously aware of the environment that has preceded it; in other words, an environment becomes fully visible only when it has been superseded by a new environment; thus we are always one step behind in our view of the world ... In the midst of the electronic age of software, of instant information movement, we still believe we’re living in the mechanical age of hardware.”
WHO? Marshall McLuhan in his prescient 1969 Playboy Interview
posted at 11:11 am
on Oct. 19, 2007
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