“If you allow people to fully create and tell a better story, and have your location be the setting for that story, that’s more value that goes above and beyond a pin or badge or giving a discount on your coffee. The social validation, which comes through by telling a better story, is something we see that triggers a better response. From my perspective, whether it’s a tweet, a Facebook post, post on Tumblr or a check-in, the better the story, the more social validation I receive. Social validation is the currency that transcends gender. It transcends location. It even transcends nationality, because getting feedback from friends, like “Cool story” or “wish I was there” are the feeds we see a lot of.”
WHO? Gowalla’s director of business development, Andy Ellwood
What the hell does that even mean?
posted at 5:56 pm
on Nov. 1, 2011
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