Adobe blogs about the missing Mac version of Photoshop Elements 4
http://blogs.adobe.com/jnack/2005/09/new_photoshop_e.html
I think this approach is exactly, dead-on what blogging is all about. The press release says "Hey, there's a new version of PE 4.0 for Windows!" The public says, hey, what about Mac, and the corporate blogger says, "Well, we can't talk about that yet, so just hang on." And if there's a level of trust established with that blogger and that company, people hang on. Of course, I don't guy the part about "forward-looking statements" -- companies announce plans all the time. But still.
posted at 6:22 pm
on Sep. 28, 2005
